An acceptable mark-up on tires for a dealer is 30%. This number is also used a base return - the minimum number needed when selling parts to help keep the doors open.
I have plenty of dealers who refuse to mount internet tires and thrive. Educate the customer on why buying through them is the better deal in the long run. Build the relationship.
But - if they already went through the 'net and never even gave the shop a shot?
Quote:
Originally posted by deeto
Yea thats what I had always heard, and the reason why I asked.
It never made sense to me anyway. Seems to me the dealer shouldn't care where a customer gets the tires. They are getting the labor fee, getting a customer in the door which could lead to a sale of some other item, and broadening their customer base. How is any of that bad? So what if they don't make their 50% markup on the tires?
AFAIC if the above liability issue is null, then dealerships have absolutely NO REASON to turn away any customer for any reason. Turning someone away because they didn't buy tires from you is bad business and incredibly short-sighted.
For the record, the only dealership that has installed tires on my bikes is Parkway Cycles, and they were Internet bought tires at that. |