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Really cool they're doing this, unfortunately if I were to part with $10k for a dirt bike with a plate, it's still going to be a 500 exc-f.
Re: the KTM service interval, they're really looking at it for worst case scenario. Pinned WFO for the majority of the hours under race conditions. Granted if you spend a lot of time on the highway you're going to be doing similar things, but who is honestly going to take their dual sport on a multi-hour slab ride?