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DISCLAIMER: I am no expert. Use this only as a guide...
This is for die-cut vinyl stickers, specifically 'www.nestreetriders.com' decals...
-Gently clean the area with rubbing alcohol
-Carefully peel off masking sheet
-Evenly and gently apply decal
-Once you're sure it's where you want it, apply even pressure with your fingers, being sure to work out any wrinkles
-If you need to follow a contour, you can cut the backing sheet between the letters
-Use a plastic squeegee to smooth out and secure decal. They can be purchased at just about any hardware store for short change
-Gently peel off the backing sheet, using the squeegee as a sort of guide. Be sure all letters are adhering to the surface
-Once the backing paper is off, hold it over the same decal and use the squeegee over the area again
Again, I'm no expert. This is the method I use for applying stickers & decals, and I've yet to have one come off...