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Harley dropping the sportster in Europe

  1. #1
    Lifer
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    Harley dropping the sportster in Europe

    Read an article that says Harley is dropping the Sportster and 750 street model from its european line up. I wonder if its going to happen in the US? They dont seem to be doing very well overall. All i see here in Europe are sportsters mostly. Surely this move will kill the brand quicker than save it. I think the cheapest harley now is like 20k here.

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  2. #2
    Lifer oVTo's Avatar
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    Re: Harley dropping the sportster in Europe

    HD is also closing a factory in India, and massively shrinking it's Sales presence there. They're apparently not announcing the 2021 models until 2021, unlike Indian, which just announced their lineup. The last CEO tried to expand by broadening the models offered. The new one seems to be focused on managing cost and strengthening the appeal to the traditional base (older, wealthier) and become an 'aspirational brand', like Ferrari.

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    DanG
    People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive.
    - Blaise Pascal

  3. #3
    Wizard loudbeard's Avatar
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    Re: Harley dropping the sportster in Europe

    "They had to lay her down"

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    I went to MMI I know what Im doing here chief

  4. #4
    Lifer backinthesaddle's Avatar
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    Re: Harley dropping the sportster in Europe

    Quote Originally Posted by loudbeard View Post
    "They had to lay her down"
    I almost spit out my chocolate milk. Lol.

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