Harley-Davidson Inc. made another move in its commitment to electric vehicle technology Tuesday, albeit one that doesn't resemble any move its made previously.
The Milwaukee motorcycle company (NYSE: HOG) announced that it acquired StaCyc Inc., a California-based producer of electric two-wheelers designed for children, for an undisclosed sum. StaCyc designs, markets and sells the
12-inch and 16-inch EDRIVE models, which range in suggested retail price from $649 to $699.
StaCyc will become a Harley-Davidson subsidiary, and
select Harley-Davidson dealers will sell a branded version of the two-wheelers beginning in the third quarter of 2019. .....
In Tuesday's news release, Harley-Davidson emphasized StaCyc's fit within the More Roads to
Harley-Davidson plan's goal to create the next generation of riders. StaCyc has "inspired more than 6,000 new riders to join the sport through its fun and upbeat brand" since it debuted in 2016, and its products will "provide an entry point for the youngest riders to enjoy the thrill of riding," according to the release.