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If It’s Any Consolation, All the Motorcycles Are Sold Out, Too
https://www.popularmechanics.com/car...-sold-out-too/
So will WE be seeing an influx of newbies to NESR?!? How will we drive them away, Leg Humping? Politics? Guns? or good old Sarcastic Derision?!?-Interest in buying motorcycles has skyrocketed, but because supply is tight, there aren’t many bikes available.
-The shortage affects aftermarket and repair parts, too.
-Industry watchers wonder how long will it last, and if all the bikes sold now will flood the used market after the supply issues are resolved.
Interest in and demand for motorcycles has never been higher. The biggest problem is finding any—either to buy or to sell. When COVID-19 hit and put the world on standby, motorcycle sales went through the roof—and out the showroom door.
“We’ve had a massive COVID bump,” said Tracy Harris, SVP of Progressive IMS Outdoors motorcycle shows, a nationwide tour of motorcycle demos—kind of a two-wheeled circus of moto-fun......
Business in the bike industry is good. Almost too good.
“We’ve strapped and scraped and got every motorcycle we could get our hands on,” said KTM’s Mark Hyde. “And, you know, even though we’re out of them, we’ve still sold more motorcycles than we’ve ever sold in our lives. It’s just been amazing.”
“Dealers have been pretty much selling most of the inventory they have or can get,” said Colin Harris of Honda Powersports. “But at the same time there’s been supply chain slowdowns too, which has impacted a little bit in us getting product back to the dealers, but it has been flowing steadily to them. I know that with demand so high, everybody is definitely looking for more product. And we’re trying to supply that as quickly as possible. But overall it has been a really good impact because people aren’t doing many things they were doing in the past, they’re resorting to more outdoor activities, and a lot of that is our sports in general.”......
Then, in addition to all the old customers visiting the shows and jamming the showrooms, there has been a healthy lineup of new customers.
“More people are coming into motorcycling, there seems to be a bit of a resurgence in the entry-level models, which is fantastic,” said Aled Morgan of Triumph. “We see a lot of returning customers, they start off on the more entry-level motorcycles, and then they come back to these events and they want to try something different. There’s so many more women riders coming into this sport, which it was crying out for, which is what we need and what we want to encourage. But yeah, everything is trending steadily and really well. And the adventure market obviously is the predominant feature of most motorcycles, I would say now, and every manufacturer is kind of getting involved in that.”.....
“What remains to be seen about that COVID bump is, ‘Will those riders continue to ride?’ Or are we going to see a lot of used product come onto the market?” said Progressive IMS Outdoors’ Harris. “And then what does that mean to the industry when you have that much used product?”
It could mean cheap bikes for everyone, eventually.