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Tag Heuer Cell Phone ???????

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  #1  
Old 07-01-08, 11:46 AM
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Tag Heuer Cell Phone ???????

Why is Tag Heuer getting into the cell phone business? I love that watches but this just does not seem right.
TAG Heuer : MERIDIIST - Time in your hand

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Old 07-01-08, 11:55 AM
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Re: Tag Heuer Cell Phone ???????

Sharp's GX25 Ferrari Vodafone phone - Engadget

The PRADA phone by LG

Can It Be? A Gucci Cell Phone | cell phone, designer, Gucci | geeksugar - Technology, Gadgets, & How Tos.


Brand names are worth a LOT of money
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Old 07-02-08, 03:20 PM
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Re: Tag Heuer Cell Phone ???????

Probably they noticed that most of the young generation don't wear watches anymore. They say, "Why do I want a watch. I can always look at my phone if I want to know what time it is." So, you do your market segmentation, determine your addressable market for your core product is shrinking, find out where it's going, and get into that business.

None of that says they'll be successful convincing Cell Phone users that the 'clock/watch' funtionality is a competitive differentiator. My guess is they will fail miserably unless there are other compelling technological advantages, ala iPhone.
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Old 07-02-08, 03:31 PM
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Re: Tag Heuer Cell Phone ???????

I'm holdin out for the Breitling....
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Old 07-02-08, 03:48 PM
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Re: Tag Heuer Cell Phone ???????

Auto Branding Adventures: Sony Ericsson Teams With Ducati For Cell Phone, Rich Dudes In Loveless Marriages Rejoice!

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Old 07-02-08, 04:06 PM
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Re: Tag Heuer Cell Phone ???????

Cool, maybe Swatch will come out with a Swell Phone!
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Old 07-02-08, 04:58 PM
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Re: Tag Heuer Cell Phone ???????

One more reason why I buy Breitling's
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Old 07-02-08, 05:34 PM
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Re: Tag Heuer Cell Phone ???????

Quote:
Originally Posted by DucDave View Post
Probably they noticed that most of the young generation don't wear watches anymore. They say, "Why do I want a watch. I can always look at my phone if I want to know what time it is." So, you do your market segmentation, determine your addressable market for your core product is shrinking, find out where it's going, and get into that business.

None of that says they'll be successful convincing Cell Phone users that the 'clock/watch' funtionality is a competitive differentiator. My guess is they will fail miserably unless there are other compelling technological advantages, ala iPhone.
ya but you cant put a diamond bezel on a phone! bling bling!
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Old 07-02-08, 07:23 PM
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Re: Tag Heuer Cell Phone ???????

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ya but you cant put a diamond bezel on a phone! bling bling!

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  #10  
Old 07-02-08, 08:57 PM
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Re: Tag Heuer Cell Phone ???????

well dont i feel silly
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