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Shot in the dark at a reason....
Not everything is about practicality and at a price point below or right around $3k (nice job Honda!) these things have fun written all over them. The fact that it is street legal also lends to the appeal.
I wouldn't at be surprised if I owned one somewhere down the line just for the fun of it.
Admittedly in MA with the registration and associated insurance costs it is slightly less appealing than someplace like NH where insurance is not mandatory.