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The Wall Street Journal reported that Hero MotoCorp, Ltd., has bought a 49.2% stake in Erik Buell Racing. Hero sold almost 6 million bikes & scooters last year, and plans to sell 20,000 EBR bikes by 2017. It looks like the money will be used to fund the development of additional models because it's not likely EBR would ever sell 20,000 1190Rs.
Will this go any better than the HD fiasco? Discuss.