New face of Ducati dealerships

[Manik]

Is it bad that i would completely fall for this sales scheme? knowing that the bikes in this store and the clothing on the dolls function exactly the same as the ones in other stores.... id be far more likely to enter this visually appealing store.

[backinthesaddle]

That place just says if your not making well over 100g's a year get out.

Haha, yeah I can picture the saleman saying "for $20K I can put you on a nice entry level version of the Pannigale. You'll look just like Rossi when you leave!"

[nixoid]

+100, you got that right, I'll take like 80 years of experience in the parts department accross all types of riding versus a cappucino maker!

I hope your not refering to rayzees as a good parts department... They have not once gotten an order right the first time and often takes several trys. After the 6th attempt (several attempts per incident) I gave up.

[backinthesaddle]

I hope your not refering to rayzees as a good parts department... They have not once gotten an order right the first time and often takes several trys. After the 6th attempt (several attempts per incident) I gave up.

Interesting, never had an issue with parts at Razee's (though biased as I did work there many years ago).

[Quigs]

Get yourself up to Seacoast Sport Cycle, Derry NH.

The single best Ducati dealer I've found, UK or USA.

The only experience I have with them was buying a Gixxer there, only to find out a month later that the bike had been piled at the track by the previous owner and rebuilt.

I would have bought it anyway, but it would have been nice of them to fill me in on that little tidbit.

[Manny]

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Get yourself up to Seacoast Sport Cycle, Derry NH.

The single best Ducati dealer I've found, UK or USA.

The only experience I have with them was buying a Gixxer there, only to find out a month later that the bike had been piled at the track by the previous owner and rebuilt.

I would have bought it anyway, but it would have been nice of them to fill me in on that little tidbit.

Did they know that?

[Scott104]

There isn't a Ducati dealer in CT anymore...have to travel to MA or NY.

[shashankmittal]

There isn't a Ducati dealer in CT anymore...have to travel to MA or NY.

MotoFit? Have they stopped selling Ducatis?

[backinthesaddle]

There isn't a Ducati dealer in CT anymore...have to travel to MA or NY.

Or to RI.

[Quigs]

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Did they know that?

This was a long time ago, mind you, back when they were on 28 kind of near Canobie Lake Park. They were "selling it for a friend", and the guy I bought it from called him by his first name several times. I honestly don't know if they knew or not, but if I was selling "Chuck's bike for him", I'd know if it was piled and repainted, ya know?

Not trying to stir up shit, I'd like to think that they weren't aware of it because of the high marks that they get around here, but I'll never do business there again. I saved my ass off to buy that bike, and even though it never gave me any trouble outside of the normal things that happen to older bikes, I was heartbroken when I found out.

"Hey bro! Check out my awesome new bike!"
"Hey, that's Chuck's old bike. That thing was a yard sale at the track a few months ago!"



Edit: IIRC the dude's name was Jesse that sold me the bike. Water under the bridge either way.

[Manny]

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Did they know that?

This was a long time ago, mind you, back when they were on 28 kind of near Canobie Lake Park. They were "selling it for a friend", and the guy I bought it from called him by his first name several times. I honestly don't know if they knew or not, but if I was selling "Chuck's bike for him", I'd know if it was piled and repainted, ya know?

Not trying to stir up shit, I'd like to think that they weren't aware of it because of the high marks that they get around here, but I'll never do business there again. I saved my ass off to buy that bike, and even though it never gave me any trouble outside of the normal things that happen to older bikes, I was heartbroken when I found out.

"Hey bro! Check out my awesome new bike!"
"Hey, that's Chuck's old bike. That thing was a yard sale at the track a few months ago!"



Edit: IIRC the dude's name was Jesse that sold me the bike. Water under the bridge either way.

Not cool.

[bostongixxer]

I bumped into Alex (formerly with Seacoast...raced at Loudon) at the New York show last weekend. He was working the Ducati area, and is part of the SoHo dealership. I hope it works out...and wish him well. Sounds like from what he was telling me that Ducati is taking it very seriously. I encourage people to stop by if in NYC.

[Kenn157]

I bumped into Alex (formerly with Seacoast...raced at Loudon) at the New York show last weekend. He was working the Ducati area, and is part of the SoHo dealership. I hope it works out...and wish him well. Sounds like from what he was telling me that Ducati is taking it very seriously. I encourage people to stop by if in NYC.

I saw AJ at the show too! He was at Great Bay in North Hampton NH too. Worked on both my Triumphs. Sorry to see him leav. He took me over to the Triumph booth and was trying to wheel and deal into buying the Explorer from NYC Ducati/Triumph. Hopefully this summer I can ride down to NYC to see him again and see the shop on 6th Ave.

[yucatan]

Looks exactly like their floor space at the NYC moto show. I must applaud them for their consistency. Honestly it turned me off a bit when I went to visit their display at the show and they had a fashion show going on...no kidding..women and men walking a small cat walk. I still went to sit on a Multi but not until the fashion show, and its supporters, were long gone.

[Garandman]

//Ducati’s newest dealership premiered last week in the SOHO neighborhood of New York City. It truly reflects Ducati's brand values with an emphasis on a premium customer experience. //

That place pictured in OP looks great. But it looks to be just eye candy. I'd actually feel pretty damn uncomfortable walking in there personally but I've never been the type to shop at those high-end type places that look like they belong on newbury st selling $200 t-shirts.
//

The emphasis on "brand values" hits the mark dead center.

In South Boston these days, I'm starting to think Ducatis are the new "starter bike." Ride down one of the heavily "condo-ized" or "yuppified" streets and you'll see luxury import cars and Ducatis. One street over will be domestic SUV's and Harleys.

Given the similar prices of HD's and Ducatis, the marketing emphasis and demographics couldn't be more stark.

These days, marketeers are trying to "brand" everything from peanut butter and jelly sandwiches on up. BMW Motorrad sends "brand police" to rallies and just made all the BMW clubs redesign their logos to reflect BMW's latest "brand identity."

[SRTie4k]

The emphasis on "brand values" hits the mark dead center.

In South Boston these days, I'm starting to think Ducatis are the new "starter bike." Ride down one of the heavily "condo-ized" or "yuppified" streets and you'll see luxury import cars and Ducatis. One street over will be domestic SUV's and Harleys.

Given the similar prices of HD's and Ducatis, the marketing emphasis and demographics couldn't be more stark.

These days, marketeers are trying to "brand" everything from peanut butter and jelly sandwiches on up. BMW Motorrad sends "brand police" to rallies and just made all the BMW clubs redesign their logos to reflect BMW's latest "brand identity."

That's because marketers have learned over the years that brand identity and "lifestyle" not only attract people, but keep those same people buying their brand year after year.

Look at any major lifestyle brand and you'll see that this type of marketing strikes at the core of what people want - group membership and recognition. North Face, Harley, Apple, they all practice lifestyle marketing and because of it, have a consumer group that will follow them to their collective graves.

[Garandman]

That's because marketers have learned over the years that brand identity and "lifestyle" not only attract people, but keep those same people buying their brand year after year.

Look at any major lifestyle brand and you'll see that this type of marketing strikes at the core of what people want - group membership and recognition. North Face, Harley, Apple, they all practice lifestyle marketing and because of it, have a consumer group that will follow them to their collective graves.

Yet you ride a TL1000 - obviously they've failed!

[DucDave]

I am most interested in a place that has good and knowledgable people. It's helpful if they have a sort of lounge area, with a couch, magazines, videos, and coffee -- that makes it a better place to visit and hang out, and if I'm getting a work-while-I-wait sort of service, that's a big plus. If they maintain a few bikes for demo rides, that's a big plus. A big and shiny showroom is pretty and neato, but is low on my list of important items.

PhilB

Sounds like Seacoast Sport Cycle in Derry....

...yeah, I know...I'm biased!

(EDIT - Just read the rest of the posts between the one quoted and my response....gues it's a little redundant!)

[Scott104]

MotoFit? Have they stopped selling Ducatis?

Motofix lost their Ducati dealership status a couple of years ago then closed its doors a short time later.

[yamaduc214]

Sounds like Seacoast Sport Cycle in Derry....

...yeah, I know...I'm biased!

(EDIT - Just read the rest of the posts between the one quoted and my response....gues it's a little redundant!)

Bump for SeaCoast, all around great service, friendly honest and more importantly they know their customers. Its nice to be remembered when you visit. In the end its about the emotional connection for me!

[yamaduc214]

I bumped into Alex (formerly with Seacoast...raced at Loudon) at the New York show last weekend. He was working the Ducati area, and is part of the SoHo dealership. I hope it works out...and wish him well. Sounds like from what he was telling me that Ducati is taking it very seriously. I encourage people to stop by if in NYC.

Alex is a great guy! Straight shooter and will help you in any way he can. I wish him the best in NY, Now it gives me a reason to visit NY and a friend.
He took advantage of a great opportunity

[lrrs182]

Romy from Moto Fit just sold me a new 1199 at the NYC IMS , and i recieved my confirmation email from ducati, they are definitely still a dealer