Ducati Scrambler

[Paul_E_D]

Colin, Those people are buying Ducatis, you are not.

Perhaps there's a spot for you in the latest SV ad?

[nhbubba]

Hey. Goof on me all you want. I honestly think they should spend more time marketing to people like me though. I have the means and experience to go upmarket. Much more-so than most 20-somethings out there. Just this morning I caught myself googling "hyperstrada" and "690 duke".

...Although an SV scrambler. Hmm...

[TheIglu]

Wonder how long until the hipsters revolt against how well the big $$$ has been successfully figuring them out so easily lately?

I see the bike as something that could be cool/fun/light hearted/enjoyable. I see the marketing as "ugh, more hipster nonsense".

[PhilB]

The styling is pretty cool. It looks like it would make a good, versatile, durable, useful all-around motorcycle. If someone was looking for a bike that would make good transportation, but still be fun to ride and be pretty cool, for a reasonable price, this would be a good choice. I'd pick it over, say, a Yamaha FZ-09. OTOH, I myself would be very unlikely to buy one, as it functionally wouldn't be much different from the M900 Monster I already have.

PhilB

[motoarch]

Some of you guys care way too much about the advertising. Either you like something or not based on your wants and needs. You are not the demographic that needs the advertising because you know what you want and like.

I like it because I've always been attracted to the Triumph classic line due to not wanting to deal with maintaining an actual antique. This gives me another option to consider. I do not care about the 'hipster' aspect or if they focus there advertising to me.

[LXnastynotch93]

This has better brakes, and suspension than the Triumph. Also, it has less chrome which is a plus for me. The Triumph needs about 2500 in suspension, exhaust, and other goodies to compete with this Duc and the Duc is already cheaper. Win Ducati.

[Rossco]

Call me a hipster all you want but I absolutely have to have one of these.

[markbvt]

Call me a hipster all you want but I absolutely have to have one of these.

You hipster. :-P

But I already own a Bonneville, so I suppose I need to shut the hell up. At least I don't own any skinny jeans.

And I agree with the last few posts -- Ducati has come up with a seriously compelling bike, regardless of their ad campaign, and Triumph will need to step up its game to compete.

--mark

[obsolete]

A bunch of people who aren't buying the bike (or will regardless of an ad) complaining about advertising... Looks like the marketing department nailed it lol.

[TheIglu]

Call me a hipster all you want but I absolutely have to have one of these.

We don't need to call you one, you have the thick rim glasses already which is a dead giveaway.

- - - Updated - - -

A bunch of people who aren't buying the bike (or will regardless of an add) complaining about advertising... Looks like the marketing department nailed it lol.

Ad.

[scottieducati]

I'm not a huge fan of the 'hipsterish' movement in bike advertising, but it didn't start here. Thank CafeRacer TV and the BMW nine-T, this looks like it was shot and produced by the same folks that did the nine-T vids. Either way if it brings more people into the sport I really could care less. It is cool seeing a bunch of rat-cafe's around Boston / Cambridge. Saw a bunch in Denver last weekend too.

PS do want, in a few years, for $5k.

[obsolete]

We don't need to call you one, you have the thick rim glasses already which is a dead giveaway.

- - - Updated - - -



Ad.

Thanks, hipster.

[TheIglu]

Elitists are the polar opposite of hipsters!

[motoarch]

Think about that statement hard and get back to me.

[jcbell1007]

I'm not a huge fan of the 'hipsterish' movement in bike advertising, but it didn't start here. Thank CafeRacer TV and the BMW nine-T, this looks like it was shot and produced by the same folks that did the nine-T vids. Either way if it brings more people into the sport I really could care less. It is cool seeing a bunch of rat-cafe's around Boston / Cambridge. Saw a bunch in Denver last weekend too.

PS do want, in a few years, for $5k.

I agree. If I buy one, it'll probably be a low mileage used one in a few years.

I'm just curious about how it stops and goes. A single disc up front for a 420# bike doesn't seem like Phenominal stopping power. My hyper weighs less and has a dual setup up front and larger forks. The motor seems to be putting out decent power as its a donor from the monster/baby hyper, but I fear the suspension might be lacking too. The ergos look upright and relaxed, I love the minimalist look of the bike but it definitely is a day bike with no wind protection or apparent way to mount and luggage.

I'd definitely like to ride one as a demo next year though.

[obsolete]

Think about that statement hard and get back to me.

Umm... why does he have to get hard?

[markbvt]

A single disc up front for a 420# bike doesn't seem like Phenominal stopping power.

Yeah. My Bonneville has a single disk up front too, and it's not impressive. Just think of it as low-tech ABS.

--mark

[scottieducati]

If you're going to use it for it's intended purpose (dual sporty) you won't want dual Brembo monoblocks up front either...

[jcbell1007]

I never thought of it that way. A softer touch up front on dirt is probably a good thing. It's a good thing for beginning riders with limited experience too I supposed. Probably less likely to disrupt a hipsters beard if he doesn't tuck the front. Hahaha

[TheIglu]

Softer touch comes from your hand, not neutering your brakes.

This is meant to be an urban bike/all around city/country. It is in no way a dual sport. And I agree, for the money, it should have dual brakes up front and better suspension.


To put things in perspective:

For another grand past their fancy-color-scheme model, you can get a brand new Indian scout with 100hp in a liquid cooled Vtwin.

[Rosco61]

The scout is cool.

[PhilB]

I agree. If I buy one, it'll probably be a low mileage used one in a few years.

I'm just curious about how it stops and goes. A single disc up front for a 420# bike doesn't seem like Phenominal stopping power. My hyper weighs less and has a dual setup up front and larger forks. The motor seems to be putting out decent power as its a donor from the monster/baby hyper, but I fear the suspension might be lacking too. The ergos look upright and relaxed, I love the minimalist look of the bike but it definitely is a day bike with no wind protection or apparent way to mount and luggage.

I'd definitely like to ride one as a demo next year though.

The limits on stopping power are typically tire traction, not brake surface. For almost any bike, a single disc will stop as well as a double disc setup, at least once. The main advantage of a double disc is that it has twice the heat capacity and thus doesn't fade nearly as much from multiple hard stops. On the street, a single disc will perform well, and handle better (due to less unsprung and rotating weight) unless you're riding absurdly hard for the street. On the track, you'll want the double discs, but this is not a bike that is designed for the track, so in real life they made a good decision on that, and helped keep the price down as well.

PhilB

[caloots]

Holy crap, are they ever!!





Bike looks like an 8 or 9.
Ads are a 2 or 3.

Fuck me, I'm old.


Hey Ducati. How about a hyperstrada with a 19 or 21" front factory fitted with some 50/50 rubber.

WTF is it 1970 ?

[abeer]

It's such a polarizing bike. You know it's going to be an instant classic.

[TheIglu]

Bike isn't, marketing is.