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Few years ago sat on a plane next to the owner of the HD dealership in Charleston, SC.
His gross revenue from merchandise exceeded his new motorcycle revenue (they sold lots of used ones and parts as well - just new Moto’s). He said they had a downtown storefront. And that summer Saturdays they sold so many tshirts they had to resupply once or twice from their warehouse.
An amazing brand success in this day and age when so many companies spend so much on “branding.”
But the whips - I just don’t get the whips.