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Every time I read one of these articles I can't help but think they've got it all backwards. I understand appealing to millenials and hipsters with low-cost, old school looking bikes to an extent, but at what point are they just gutting the spirit of motorcycling? I didn't start riding until I was an adult, but I fell in love at a young age, probably because I saw an ad for a GSX-R and it blew my mind.
The Motorcycle Industry Is Dying - Bloomberg
This is hardly a well-thought-out argument, just a random rant. Based on sales I'm not convinced millenials are saving anything. In any case, it's sad to see the motorcycle industry so flat, and I wish every day that fast bikes were a bigger part of the culture in the US. It might help if races were more accessible for fans.